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Ln.49, Liouge Rd., Lingya District, Kaohsiung City, Taiwan

Customer Relationship

客戶關係管理（Customer Relationship Management，縮寫 CRM）是一種企業與現有客戶及潛在客戶之間關係互動的管理系統。通過對客戶資料的歷史積累和分析，CRM可以增進企業與客戶之間的關係，從而最大化增加企業銷售收入和提高客戶留存。 CRM會通過多個管道全方面收集客戶的相關資訊，包括公司官網、電話、郵件、線上聊天、市場行銷活動、銷售人員及社群網路等，這一點非常重要。另外通過CRM企業還可以更加了解目標潛在客戶以及如何滿足客戶的需求。

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  • Revised Version
    V2.2.061
    03 Aug 2023 (GMT+8)